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The fine gold you live in, Summer under $1,500, and Charms made personal.
Fine gold for every day
Stackable rings, studs, huggies and chains made to never come off.
Shop the edit The Summer EditSummer, under $1,500
Color, pearls, hoops and necklaces you reach for from beach to dinner.
Shop the edit JJ Charm BarMake it personal
Build a charm necklace that means something, in solid gold.
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Make it personal
Build a charm necklace that means something. Zodiac, initials and birthstones in solid gold.
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MEET THE JJ TEAM
BUILD BY WOMEN
JJ isn’t just a jewelry brand. It’s a team of women.
Every collection. Every decision. Every detail.Designed, led, and powered by women.
Different personalities. Different stories.One shared strength.
This is who we are.
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our designer
Meet Janice
Janice Grunwald is the visionary designer behind JJ Jewelry, a bold and modern spin-off of the renowned Princess Jewelry. With deep roots in her family's legacy of diamond trading, Janice grew up immersed in the gem industry. Her family's journey began when her grandfather migrated from Europe to Brazil, founding a mining and trading business that became synonymous with expertise and excellence in diamond polishing.
With a degree in Industrial Design and certification as a Master Gemologist from GIA, Janice blends technical mastery with artistic vision. Her designs honor the timeless elegance of Princess Jewelry while introducing a contemporary edge that defines JJ Jewelry.
Through JJ Jewelry, Janice reimagines luxury for today’s confident, authentic women, offering collections that combine tradition, innovation, and individuality.
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From the blog

What Is a Tennis Necklace? Tennis Jewelry, Decoded
Why is it called a tennis necklace, what makes a riviera different, and how do you actually wear one? The most-loved piece in fine jewelry, decoded.
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How to Build a Charm Necklace: A Guide to the JJ Charm Bar
A charm necklace is not bought, it is built. A guide to choosing your chain, picking charms that mean something, and layering them.
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Pearl vs Mother of Pearl: The June Birthstone, Decoded
They come from the same place and look nothing alike. The June birthstone explained: what pearl and mother of pearl actually are, what they mean, and how to wear both.
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