jewelry that reflects who you are
At JJ Jewelry, we bring over 50 years of tradition to life with bold, modern designs that redefine luxury. Specializing in diamond jewelry, our collections range from elegant classics to striking contemporary pieces. Whether you're searching for a meaningful gift, a custom charm, or a statement accessory to elevate your everyday style, our curated selection is designed to celebrate your individuality.
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Gemstone Spotlight: Emeralds
Our Clients Opinion
"Wonderful experience from start to finish. The earrings I bought are gorgeous and exactly as described. Highly recommend!"
Claudia C.
"The team at Princess Jewelry Shop went above and beyond to help me find the perfect gift. Excellent service and beautiful jewelry!"
Karin H.
"I've bought several pieces from Princess Jewelry Shop, and each one is more stunning than the last. Their jewelry is exquisite!"
Patricia C.
Diamonds for Your Life’s Story
Timeless Classics
Shop the look
Shop the look
New Arrivals
our designer
Meet Janice
Janice Grunwald is the visionary designer behind JJ Jewelry, a bold and modern spin-off of the renowned Princess Jewelry. With deep roots in her family's legacy of diamond trading, Janice grew up immersed in the gem industry. Her family's journey began when her grandfather migrated from Europe to Brazil, founding a mining and trading business that became synonymous with expertise and excellence in diamond polishing.
With a degree in Industrial Design and certification as a Master Gemologist from GIA, Janice blends technical mastery with artistic vision. Her designs honor the timeless elegance of Princess Jewelry while introducing a contemporary edge that defines JJ Jewelry.
Through JJ Jewelry, Janice reimagines luxury for today’s confident, authentic women, offering collections that combine tradition, innovation, and individuality.